Introduction: Vietnamese Culinary Brilliance Recognized Worldwide

Vietnamese cuisine has long captured the hearts and palates of gourmands across the globe. Characterized by its delicate
balance of fresh herbs, rich natural umami, vibrant textures, and centuries-old culinary traditions, Vietnam’s gastronomy
is no longer just a regional treasure — it has triumphantly ascended to the world stage. From international world leaders
taking a seat on plastic stools in humble eateries to global culinary broadcasting giants dedicating prime-time
documentaries to regional delicacies, the world’s most discerning food critics have repeatedly bestowed their highest
praise upon the authentic flavors of Vietnam.

International friends and travelers have generously offered their most heartfelt admiration for the unmatched depth of
Vietnamese food culture. They celebrate the smoking charcoal grills of Hanoi, the coastal seafood mastery of Ha Long
Bay, the crispy golden delights of Hai Phong, and the rare seasonal delicacies of Northern riverlands.
The wonderful news for food lovers and culture enthusiasts in Ho Chi Minh City is that you no longer need to travel
hundreds of miles across the country to experience these iconic dishes in their truest, most authentic forms. Every single
one of these world-renowned regional specialties — crafted with unyielding pride, absolute safety, and deep culinary
devotion — is gathered together under one roof at Gia Phuc Foods.

“GIA PHUC FOODS – DELICIOUS FOOD CREATES FAMILY HAPPINESS”
Where Northern Vietnam’s most celebrated heritage recipes are lovingly preserved and served with
uncompromising quality in the heart of Saigon.

Chapter 1: Legendary Dishes That Conquered the World — Gathered at Gia Phuc
At Gia Phuc Foods, every dish tells a story of geographic pride, historical refinement, and master craftsmanship. Let us
explore the flagship regional delicacies that have made Vietnamese cuisine a global phenomenon and discover how Gia
Phuc faithfully reproduces them.

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1. Hanoi Bun Cha (Bún Chả Hà Nội) — The Legendary Feast Chosen by President Obama

Few culinary moments in modern history have captured the international spotlight quite like the moment former U.S.
President Barack Obama sat down with the late Anthony Bourdain in Hanoi to enjoy a steaming bowl of traditional Bun
Cha. The world watched in fascination as simple grilled pork patties, delicate rice vermicelli noodles, crisp green herbs,
and a warm, sweet-and-sour dipping sauce created a harmony of flavors that embodied the spirit of Hanoi.
At Gia Phuc Foods, our Hanoi Bun Cha stays entirely true to the classic capital recipe:
Artisanal Charcoal Grilling: Premium pork shoulder and pork belly are sliced to exact proportions, marinated in
traditional seasonings including shallots, caramel sauce, and fish sauce, then grilled over natural charcoal until
caramelized, smoky, and tender.
Harmonious Dipping Sauce: Our dipping sauce is simmered carefully to balance lightness, warmth, sweetness, and
tanginess, served with crisp green papaya and carrot pickles.
Fresh Herbal Ensemble: Accompanied by fresh Hanoi herbs including Vietnamese balm (kinh giới), perilla (tía tô),
and crisp lettuce leaves.

2. Hai Phong Square Crab Spring Rolls (Nem Vuông Cua Bể Hải Phòng) — CNN’s Must-Try
Culinary Marvel

Voted by CNN as a “must-try” street food dish when exploring Southeast Asia, the Square Crab Spring Roll from the
port city of Hai Phong is a triumph of seafood indulgence. Unlike standard cylindrical spring rolls, this Northern coastal
delicacy is wrapped into a distinct square block (Nem Vuông), allowing it to hold a rich, dense filling without drying out
during deep frying.
Gia Phuc takes immense pride in importing genuine sea crab meat from the coastal waters of Hai Phong:
Fresh Sea Crab Fillings: Hand-picked sweet sea crab meat, combined with fresh pork, wood-ear mushrooms, glass
noodles, bean sprouts, and duck egg yolks.
Crispy Rice Paper Wrap: Wrapped in special rice paper that creates a shatteringly crisp golden crust while keeping
the inside luscious, juicy, and packed with maritime flavor.

Ha Long Asian-Record Squid Cake
Officially inducted into the Asian Book of Records in 2013,
Chả Mực Hạ Long is legendary for its unique springy
texture. Made from 100% fresh cuttlefish hand-pounded in
stone mortars to achieve a tender chewiness that machine
grinding can never replicate.

Tu Ky Sea Worm Cake (Chả Rươi)
A rare, highly coveted Northern delicacy. Made from
carefully selected seasonal sea worms from Tu Ky (Hai
Duong), blended with pork, eggs, dried tangerine peel (trần
bì), and fresh dill for a rich, herbal, and deeply nutritious
flavor.

3. Ha Long Hand-Pounded Squid Cake (Chả Mực Hạ Long) — 2013 Asian Record Setter

In 2013, Ha Long Squid Cake proudly earned its place in the Asian Book of Records as one of the continent’s most
exceptional specialty foods. The secret to its world-class reputation lies in two non-negotiable standards: using fresh,

large cuttlefish caught directly off the waters of Ha Long Bay, and employing the labor-intensive technique of hand-
pounding the seafood in granite mortars.

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Gia Phuc’s master chefs preserve this centuries-old hand-pounding method. Hand-pounding breaks down the muscle
fibers while retaining the juicy crunch of cuttlefish chunks inside each patty. When fried in oil, the golden crust gives
way to a aromatic, naturally sweet seafood center that pairs exquisitely with sticky rice or steamed rice rolls (Bánh
Cuốn).

4. Tu Ky Sea Worm Cake Specialty (Chả Rươi Tứ Kỳ) — The Rare Culinary Gem

Known among culinary historians as “autumn’s most precious gift,” Chả Rươi Tứ Kỳ is a delicacy revered for its rich
nutritional density and exotic flavor profile. Harvested only during brief seasonal high tides in Tu Ky, Hai Duong
province, sea worms are packed with high-quality protein, mineral salts, and essential amino acids.
Gia Phuc brings this legendary Northern winter warming dish to Ho Chi Minh City year-round using state-of-the-art
quick-freezing and vacuum-sealed preservation:
100% Fresh Sea Worms: Strictly selected for plumpness and freshness.
Aromatic Heritage Seasoning: Infused with finely shredded tangerine peel (trần bì) — essential for balancing
digestive warmth — along with fresh dill, black pepper, and organic eggs.
Zero Preservatives: Completely natural recipe cooked in hygienic conditions.
Chapter 2: The Gia Phuc Journey (Since 2012) — A Decade Built on Trust
Gia Phuc Foods began its journey in 2012 with a simple yet profound vision: to build a culinary brand anchored in trust,
authenticity, and family wellbeing. Over more than a decade of development in Saigon’s competitive food landscape, Gia
Phuc has evolved from a beloved local specialty shop into a premier destination for corporate clients, food lovers, and
international tourists seeking authentic Vietnamese food.
Our long-standing success is not merely built on delicious recipes; it is constructed upon the heartfelt choice of
thousands of families who rely on Gia Phuc for their daily meals, festive gatherings, and gift-giving occasions. We
recognize that in today’s fast-paced world, **a truly great meal must first and foremost be a safe and wholesome meal.**
Chapter 3: Our Three Core Pillars of Uncompromising Quality
When you choose Gia Phuc Foods, you are placing your trust in three sacred commitments that guide every decision in
our kitchen:

1. Absolute Integrity in Raw Ingredients
The foundation of world-class cuisine is pristine ingredients. Gia Phuc enforces a rigorous ingredient selection protocol:
Direct sourcing from certified regional suppliers in Ha Long, Hai Phong, Hai Duong, and Northern organic farming
cooperatives.
Strict refusal to use chemical preservatives, artificial food coloring, or industrial texturizers (such as borax/hàn the).
100% fresh, clean, and fully traceable meats and seafood.

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2. Meticulous Traditional Preparation

While modern technology assists our packaging, our cooking philosophy remains deeply traditional. We honor time-
tested cooking methods — from slow hand-pounding to slow charcoal roasting — ensuring that the distinct regional

flavor profiles of Northern Vietnam are preserved down to the smallest detail.
3. Customer-Centric Service & Hospitality

At Gia Phuc Restaurant, service is an art form of warmth and attentiveness. Whether you are dining in our air-
conditioned hall, ordering quick takeaway, or purchasing vacuum-sealed gift packs for overseas travel, our dedicated

team ensures a seamless and memorable experience.
Chapter 4: Modern Vacuum-Sealing & Food Safety Innovation
To allow diners to enjoy regional specialties at home or ship them across Vietnam and abroad, Gia Phuc has pioneered
advance vacuum-sealed packaging standards:
Closed-Loop Clean Production: All processing is conducted in a certified food-grade clean facility under strict
HACCP/ISO safety standards.
Advanced Vacuum Packaging: Locks in 99% of natural moisture, aroma, and nutritional value without needing any
artificial chemicals.
Ultimate Convenience: Pre-cooked items like Squid Cake, Sea Worm Cake, and Spring Rolls can be re-heated to
perfection in just 3 to 5 minutes via pan-frying or air-frying.
Chapter 5: Elegant Culinary Gifts for Loved Ones & Business Partners
In Vietnamese culture, sharing food is the highest expression of respect and affection. Gia Phuc’s vacuum-sealed
specialty gift sets have become the preferred choice for business executives, overseas Vietnamese (Việt Kiều), and
families looking for meaningful presents during holidays like Tet (Lunar New Year), Mid-Autumn Festival, or corporate
anniversaries.
Each gift box is beautifully packaged in elegant aesthetic designs, representing the refined charm of traditional
Vietnamese gastronomy while guaranteeing total food safety during transit.

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VISIT & CONNECT WITH GIA PHUC FOODS
GIA PHUC RESTAURANT & FOODS SPECIALTIES
We warmly invite you, your family, and your international guests to visit us and celebrate the timeless values of
Vietnamese cuisine!
Address: 76 Nguyen Huu Cau Street, Tan Dinh Ward, District 1, Ho Chi Minh City
Hotline / Zalo: 0985 225 533
Brand Tagline: Gia Phuc Foods – Delicious Food Creates Family Happiness
Services: Dine-in, Takeaway, Nationwide Delivery & Export Packaging